E3 (Electronic Entertainment Expo) was an annual gaming event where developers, publishers, and hardware manufacturers unveiled and promoted their upcoming games, devices, and merchandise. In 2015, I had the opportunity to design and develop the graphics package for PlayStation’s video showcase during the PlayStation Experience.
The Playstation Symbols are a key part of the PS brand. These symbols were going to be used as the basis of the design.
Design
These is my initial design concept and motion test. This concept reduced the symbols into recognizable graphic line work, collaged together to create a landscape of intersecting windows and portals into our various titles and hardware shots. The motion graphics used this frame work to build out a package of title reveals, interstitials and transitions.
Final design and polished animation tests.
Design - In Situ mock up
Animated Sizzle
Animated Sizzle - In Situ Mock up